COSMOS certified brand Dr.Organic has announced the launch of the Ageless Seaweed collection, adding to the brand’s extensive benefit-led skincare ranges.  

The Ageless Seaweed range showcases organic seaweed, rosemary and sea fennel. Seaweed is recognised for its abundance of naturally occurring nutrients including amino acids, which supports the skin’s natural production of collagen. The superfood also helps to promote elastin synthesis and preserve the skin’s natural levels of hyaluronic acid, for plump and hydrated skin. 

Rosemary also contains powerful anti-oxidant properties, that help to fight free radicals, which break down the skin’s collagen and are the leading cause of ageing. The range also contains sea fennel which is rich in vitamins, supporting skin firmness and hydration.  

The new collection features four high-performing products; the Ageless Seaweed Cleansing Balm, Daily Hydration Gel Cream, Overnight Recovery Oil and Eye Contour Serum. All products were formulated with high-quality, certified-organic ingredients, which have been sustainably sourced. The range is suitable for all skin types, delivering the best results on skin aged 25+ to combat the earliest signs of ageing.  

The Dr.Organic Ageless Daily Hydration Gel Cream helps to keep the skin optimally hydrated with a light and creamy formula. The cream contains organic seaweed and rosemary oil to support a naturally toned and smoother complexion. The Ageless Seaweed range also features the Overnight Recovery Oil which is formulated to leave skin looking softer, plumper and smoother by penetrating the skin overnight to deliver maximum hydration. Additionally, the fragrance-free Ageless Eye Serum revives tired skin, by targeting fine lines and wrinkles, and smoothing the delicate area around the eyes.  

Seaweed has seen a recent surge in interest from the online beauty community with Pinterest predicting that the super-ingredient will be among the most trending superfoods in 2023, thanks to an increase in searches.  

Victoria Harrison, Group Brand Director at Dr.Organic, says: “We’re always looking for new and emerging ingredients to be at the forefront of our products, and are really proud of the Ageless Seaweed range. Environmental stewardship is at the heart of our ethos, so ensuring we were following sustainable harvesting practices and using ocean-bound plastic packaging was just as important as formulating a range that will be loved for its effective, youth-boosting benefits.”  

The Ageless Seaweed collection is now available at drorganic.co.uk.